A Program designed to ENSURE Sales/Marketing and Business Managers MAKE FULL USE OF THESE IMPORTANT ‘SELLING TOOLS’

Advertising is one of the marketing activities contributing to the efficient distribution of products to consumers. A good understanding of advertising and its role is essential for all sales and marketing managers, all business owners and managers, and all others involved in selling the products of an organization.

Good public relations can make a positive contribution to the success of enterprises by influencing the attitudes of people towards them, and often also towards the products they have for sale. All modern managers and administrators should be aware of the need for and the benefits of good public relations.

Course Outline Summary

Module - 1 Advertising, Advertisers and Advertisements

Module 2 - Advertising Media

Module 3 - Advertising Agencies

Module 4 - Creating the Advertising Message

Module 5 - The Illustrated Advertising Message

Module 6 - Preparing Radio, Television and Direct Mail Advertising

Module 7 - Public Relations (PR) Theory and Practice

Module 8 - Public Relations Practitioners

Module 9 - PR Programmes and Campaigns

Module 10 - Sales Promotion

Module 11 - The Promotional Campaign

Module 12 - Measuring Advertising Effectiveness

Entry requirement:

    KCSE; C- Minus with acceptable bridging Certificate or Pre-university courses;

    Any other qualification from recognized Institutions

Fees (Kshs.)

Total Fee               =              Ksh.77,100

Duration 

One (1) year

Study Mode

Distance Learning

Examining body

Cambridge International College - UK