This Program provides training to ensure management success in the vital fields of managing sales and marketing. Top-class selling ability is not all that is required for success in sales/marketing management. N
ot only must knowledge be possessed about market research, about distribution channels, marketing strategies, advertising, publicity, public relations, and much more, but a sales/marketing manager must manage his or her subordinates: recruit them, motivate them, control them, plan and organise their activities.
Training is essential for success in sales/marketing; this very practical Program provides the very best training on the wide-ranging duties of sales and marketing managers and staff in today’s highly competitive world of business.
Module 1 - The Importance of Selling and Salesmanship in the Modern Commercial World
Module 2 – Buyers
Module 3 - Sales Displays and Demonstrations
Module 4 - Basic Principles of Management
Module 5 - The ‘Market’ and Market Research
Module 6 - Sales Forecasting and Planning
Module 7 - Budgets and Budgetary Control
Module 8 - Credit Terms
Module 9 - Advertising & Publicity, PR and Sales Promotion
Module 10 - Sales Records
Module 11 - Developing a Sales Team
Module 12. Export Selling
KCSE; C-Minus with acceptable bridging Certificate or Pre-university courses;
Any other qualification from recognized Institutions
Fees (Kshs)
Total Fee = Ksh.77,100
Duration
One (1) year
Study Mode
Distance Learning
Examining body
Cambridge International College - UK